Enjoy what's on, not the reflections

Matte DisplayYou can enjoy what's on the screen clearly and feel the textures of art the way it’s meant to be. Enjoy The art as the art, the TV as the TV.

* Conventional product refers to the previous model of The Frame.

Designed to look like a slim picture frame
Modern Frame DesignThe elegant, modern design blends flawlessly to elevate your home décor.

Match your space with customizable bezels

Customizable FrameThe Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favorite color to best suit your space.

* Customizable Frame sold separately.

When The Frame is off, the arts are displayed

Art ModeTransform The Frame into art when you're not watching TV. You'll love watching the beautiful works of art on The Frame.

Art

World famous galleries in your living room

Art Store
Choose from over 1,600 works of art from globally renowned institutions on Art Store. Art Store gives you access from beloved classics to modern marvels to stunning photography.

* Art Store subscription required to access full selection. Fees apply to subscription service. ** Art pieces in the Art Store are subject to change without prior notice. *** The Art Store may not be available in some countries.

Easy content discovery

Smart Hub
Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming.

* Content services and recommendation may vary by regions. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.